Delivering Unprecedented ROI & Lead Generation Value from Footfall and Data
London, 5th October 2016 – Imago Techmedia today announces that it has entered into a definitive agreement to acquire B2B lead generation company Qualifa, to add to its expanding portfolio. The deal represents an evolution for technology marketers: bringing a truly multi-layered approach to Imago Techmedia, by combining the power of face-to-face events, with a proven, successful, global lead generation engine.
Imago Techmedia has brought expert knowledge, technology and communication specialists and business leaders together for over 11 years. Brands in the portfolio include IP EXPO Europe, IP EXPO Nordics, IP EXPO Manchester and UC EXPO, with more global and sector launches planned for 2017 and beyond.
Duncan Kirk, Managing Director, Imago Techmedia comments; “Our mission has always been to be the number one lead generation provider for the IT industry. With an impressive client portfolio and offices in the UK, Singapore and USA, Qualifa not only adds to our global footprint but also gives us a unique positioning in the market. While face-to-face marketing remains a critical component of the mix, it can no longer deliver in isolation. Integrating the power of Qualifa’s lead generation engine into our offer, enables us to generate unprecedented returns from working with us.”
James Burton, Founder and Executive Board Member, Qualifa comments; “I founded Qualifa in 2009, with the aim of building a truly global demand generation company for the technology sector. Now it is one of the world’s fastest growing lead generation agencies, delivering performance-based services in over 20 languages across all global time zones. Our model is straightforward: We generate high quality leads underpinned by smart data targeting – all driven by a conversational approach that just works. The fit with the Imago Techmedia team and vision is perfect and we are excited about the potential for growth that this collaboration can deliver.”
About Imago Techmedia:
For the last 11 years, Imago Techmedia has brought expert knowledge, technology and communication specialists and business leaders together. Our events give exhibitors and visitors an innovative, compelling and cost-effective experience with practical and thought-provoking advice and information. We excel in creating cutting-edge events, conferences and online forums that showcase new market solutions, generating real business benefits. Led by vendor and user community needs, we focus on topical and business-critical issues. Today, Imago events such as UC EXPO and IP EXPO EUROPE continue to deliver attendees in their thousands www.imagotechmedia.com
Imago Techmedia is a Clarion Events Ltd group company.
Dates of next events:
IP EXPO Europe 2016, 5th – 6th October 2016 www.ipexpoeurope.com
IP EXPO Manchester 2017, 26th– 27th April 2017 www.ipexpomanchester.com
UC Expo 2017, 17th – 18th May 2017 www.ucexpo.com
Qualifa is an international lead generation company for the technology sector. With offices in Brighton, San Francisco and Singapore we offer truly global coverage, driving contact acquisition and qualified sales pipeline for B2B clients, focusing on human connections and smart data targeting. Our performance based service spans six continents in over 20 native languages. www.qualifa.co.uk